At Redshift Consulting, our service designers are characterised by a clear definition of purpose and a strong sense of urgency. We understand that it's not always easy to know what your customers want. Or what products to build or services to design to meet their needs. That's why we begin by working with the organisation to clearly define what they hope to achieve with a new product or service. Sometimes a simple iteration will do, other times it may require a brand new product, or the discovery of a new market. Whether it's making more money, keeping your current customers happy, or growing your existing customer base we can help you articulate specifically what it is that you need to accomplish in order to make positive changes within your organisation.
And once we've landed on what we should be doing, our product and service designers are adept in agile delivery, design thinking, and the latest in creative imagination design. As we move through the co-design and prototyping process you can be sure we will use a test and learn cycle designed to shorten the feedback loop and get results back into the business as quickly as possible.

Existing product with an existing market push and internal requirements gathering with little to no customer engagement.
Some organisations believe they have a strong enough understanding of their customers' needs and wants that they don't need to engage with them directly. Those organisations direct internal teams to speak on behalf of the customer where they focus on the task of creating detailed lists of requirements. Often in these organisations, the first time a paying customer encounters the product, service, or application is once it's hit the store on launch day.

Existing product with an existing market push and a co-designed product or service augmentation, moderate customer engagement.
Some organisations have, on their face, adopted an agile mindset. They enlist the support of creatives and designers to engage with customers in an effort to modify or make small iterative changes to their existing products to improve their overall sales.
While customers are often engaged at the outset and possibly even throughout the prototyping journey, customers are only given the choice of re-imagining an existing product and typically not given free reign to "imagine" an entirely new product or service.

New product or service into a new market or an existing market for the purpose of new market creation, heavy customer engagement.
Finally, there are some organisations whose executives understand, just as they do, that customers have a tower of wishes and woes. On one side, the tower contains a list of gains they hope to discover, achieve, or create for themselves, their family or their friends discover, and create. On the other side, a series of pains or frustrations that they wish to simplify, shorten, or remove. Organisations in this space embrace agile with a true mindset for test-and-learn and customer discovery. The creation of new products and services comes directly from the executives, leaders, and managers of the organisation having direct conversations with customers and working through the co-design process with them. Every step of the way, from the initial creative imagination development through to the build of the prototype and and eventual production.

If this last point sounds like what you're after, then you may be the just the type of organisations or leader that Redshift Consulting supports. From standing up innovation hubs, to establishing agile teams, or simply running rapid prototyping workshops and service design hackathons. We help organisations move in the direction of a co-designed customer discovery approach distinctly for the creation of new products and services in the hopes of creating new markets.